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Client | 103.9 Proud FM Agency | Saatchi & Saatchi
This sculpture art campaign was created for one of Toronto’s popular radio stations, 103.9 Proud FM in correlation to Saatchi & Saatchi Toronto. It brings a comical sense of humor in light of gay culture and the LGBT community, as well as a lighthearted, fun take on misinterpreted musical lyrics. The idea was to take a lyric from an every day song you hear on the radio and interpret it in a different light, basically into a visual “gay” innuendo. To view the sculpting creation process for this campaign, view it my blog here.