103.9 Proud FM Ads

A series for a Toronto gay and proud radio station, 103.9 Proud FM. Taking your every day song that you hear on the radio and twisting a lyric into a visual gay innuendo. Client: 103.9 Proud FM / Agency: Saatchi & Saatchi / Art Director: Joel Arbez / Copywriter: Matt Antonello / Photography: Instil Productions Inc. – Philip Rostron A magical behind the scenes look at the making of the Proud FM series: Share → Tweet